Showing sincere appreciation to constant shoppers is one of the easiest ways to build a closer relationship with customers. Companies can take the time to thank those customers for their business, as those who engage kindly are more inclined to spend future dollars.
Even if a company doesn’t have a competitive advantage in every market, there are still markets out there that a company can take equity and find success in. Beat the big guns by marketing your loyalty and word of mouth, carving their niche in the landscape of specialty coffee .
Thanking customers can go a long way. In fact, 68% of businesses have lost a customer because they feel the company is indifferent towards them, and nearly half of US consumers say customer appreciation is an indispensable part of providing excellent service.
Now, Here are 6 Expressive Ways you can show your shoppers how you appreciate them.
- Send ‘Thank You’ Notes With Handwritten Messages
Write personal thank you notes that are designed to stand out. This is a tried and true way to show customers that there’s a human involved behind the scenes with this tool or website, and also on the site itself.
Sending a handwritten thank you note is more personal and meaningful than just firing off an email or a Facebook message. It shows your appreciation for the other person, creating a tangible exchange rather than cutting through static digital mediums that only exist temporarily before being deleted from memory.
- Provide Free Testing Opportunities
When creating a trial offer for your product, offering a sampler size or gift for purchase will allow customers to experience your brand and give them more of an emotional investment in your product.
With options like coupons and samples, you’re competing for space on the customer’s screen. They probably haven’t seen anything quite like the style of your product or don’t know much about it. If they love it, chances are good that they’ll be happy when their next order comes in and ask for more stuff from you!
- Include Package Inserts
This small addition can be an effective fast-track for expressing gratitude to your customers, who’ve already purchased the box but need a little extra quick and easy customer service.
Packaging insert design is all about exceeding customers’ expectations. Unboxing is an experience in itself, and customers look forward to the moment they get to hold their new product in their hands. They are primed to be “delighted” with just a little extra effort. The windows of opportunity for sales are when a customer opens the box, or waves away packaging inserts with best wishes to the store from which they bought it.
4. Create Discounts For Post-Purchase
Be cautious with discount offers to your high-value customers. Offer discounts that encourage customer loyalty and consistency, but also tell them you value their business as there are opportunities for repeat purchases in the future.
5. Use Video To Build Personal Connections
There are endless creative ways to use videos. If your business is about customer service, try thanking your customers with a personalized video where they’re captured in the scene while you’re thanking them personally. This can be priceless content to promote the great customer experience you offer and share online.
Videos create a unique customer experience and can make your company memorable with original content.
6. Spotlight Your Customers
Showcasing your customers is a great way to publically grow your bottom line and show them how much you appreciate them. A blog post like this can help to generate leads and increase visibility, driving brand awareness for your company or product
Showing appreciation to customers can have a positive effect in your business.
No matter how small or big the appreciation, they feel it. You always want to make a customer feel wanted and see themselves as the most important person in the business.
When you have an attitude of gratitude, many different components and skills arise. Making connections with your customers is a natural skill that increases the chances of your brand surpassing their competition.
Don’t waste time and use these expressive ways to make your shoppers feel appreciated.
Here in TH!NKPRO, we are grateful for you. We value and appreciate you!
