What is the goal of your website? An interaction with your brand, an impression of your expertise, products or service, more purchases, sign-ups for a newsletter, a valuable feedback or everything at once?
Every single business participant longs to conquer at least one of the mentioned conversions. These are ultimately the actions we want a user to perform on our website, and are commonly known as customer engagement.
Although it can be challenging, a tactical approach to website design will enable us to engage with our audience in a way that promotes growth.
Here are few website design tips that will boost visitor engagement:
Website Visuals
Statistics prove that visually appealing website design, supported by graphs, pictures, and videos, trigger off 94% more views. However, just having visuals isn’t enough, it’s essential to create an overall website design that’s distinct and engaging. Reducing the amount of content on a page, while increasing white spaces and creating a tidy hierarchy, helps customers to clarify and identify the important content.
Compelling CTAs
Calls-to-action (CTAs) are what take users by the hand and bring them to your doorstep. “Buy Now” and similar buttons have to be vibrant, bold and stand out so that potential customers don’t have to put the effort in searching for them.
Storytelling
People love stories, and your website should be one of their favorite. This is a powerful technique that makes an emotional connection with readers if they find your story as compelling and memorable one.
If you’re looking to join forces with a team of experienced website designers, we would be more than glad to effectively expand your online presence and help you accomplish your goals. We’re located in Phoenix and Tempe, AZ. Feel free to contact us by calling (602) 374-3477 or by sending an email on art@thinkpro.net.
